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Save time. Increase revenue

How smartphone photography can help you reach more
patients and save time and money

Smartphones are, by definition, smart. We’re starting to put them to use in healthcare in all sorts of ways unimaginable only a few years ago. Apps can track vital signs, communicate with central databases, allow people to monitor diet and activity. And, increasingly, doctors are taking advantage of the opportunities offered by an app that pretty much every smartphone user is already familiar with: the camera.

Today’s smartphone cameras make it possible to take a high quality photo at the press of a button and share the image in seconds. That opens up a brand new approach to communication. Any patient can potentially provide photographs that tell you exactly what you need to know, and you can take and share images with colleagues wherever they may be.

Concerned about legal and privacy considerations? There’s no need. Compliance issues can be taken care of by purpose-built technology platforms.

Help more patients without working more hours

Imagine if you could see the problem without seeing the patient. How much faster could you deal with the query? Skin conditions, wound treatment follow-up, joint movement following surgery and more – all can be seen just as well in a good quality photo or video as they can be face-to-face.

Allocate time to review images and queries sent in by patients, and you can triage cases according to need. Simple situations can be dealt with in moments. Your time is freed up, allowing you to timetable more appointments for those people who really need them. You can charge a low review fee and still see your per hour revenue increase, because of the speed you can process each case. In turn, patients get answers fast, worry less and pay less, and get a better value service overall.

Want to know more about smartphone medical photography? Keep reading.

Get fuller information on symptoms faster

How often do you find patients trying to describe symptoms that have disappeared? How do you discover what’s really going on with a toddler whose erratic behaviour is causing concern, a child who has started to have seizures, or an elderly person who seems perfectly rational in your office but is showing signs of confusion in daily life?

Ask patients or their carers to take images and video before they come to visit you, and you can see symptoms when they were at their worst. You can also observe episodes as they happen, rather than having to rely on descriptions given by patients or relatives. If you’re able to review the images before the appointment, you can focus on understanding the condition without distraction, be ready with relevant questions, and so shorten the time needed for any face-to-face appointment.

By seeing the complete story, you’re able to make a much better informed diagnosis at an early stage and put the most appropriate treatment in place right from the start.

Liaise more effectively with other healthcare professionals

When it’s clear a specialist opinion is needed, images can allow you to discuss the case with the right person while the patient is right there with you in your own office. Surgeons can share images of what’s been done during surgery, so you are fully prepared to help with follow up care. Where you’re working with other healthcare providers, such as community nurses or physical therapists, shared images can help you deliver more efficient care.

Transform your business model

Learn what’s possible and start integrating smartphone photography into your everyday practice, and you’ll increase efficiency and save time and money all round. This in turn allows you to treat more people, deliver good value to each patient, and increase your revenue-generating capacity.